학술논문
Consumer Complaint Propensity and Geo-Culture s Impact on it : An Empirical Examination in China
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- 영문명
- 발행기관
- 한국무역학회
- 저자명
- Yue Shen Seong Hwan Yoon
- 간행물 정보
- 『Journal of Korea Trade (JKT)』Vol.10 No.2, 97~115쪽, 전체 19쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2006.08.30
5,080원
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국문 초록
영문 초록
Researchers and practitioners have recently given increasing attention to CCB research in non-western settings. We made a dip into this field in China in this article. Based on the data of three industries in 20 regions, the Beta-Binomial model and Empirical Bayes method were employed to get the “true” complaint rate. By means comparison, we found that Chinese consumers are more likely to voice their discontent than to turn to private word-of-mouth communication. The division of regions into market segments with special geo-cultures in terms of the rate of voice responses and private responses of CCB was validated by cluster analysis.
목차
Abstract
Ⅰ. Introduction
Ⅱ. A Review of CCB Research
Ⅲ. Research Design
Ⅳ. Results and Discussion
Ⅴ. Research Implications
References
해당간행물 수록 논문
- Effects of Exchange Risk on Exports in Korea using Poisson Lag Structure Function
- Governmental Policy Recommendation for the Implementation and Expansion of Paperless Trade in Korea
- The Dynamic Patterns of Foreign Influences on the Korean Economy
- The Bill of Lading Functioning as the Contract of Carriage in English Law
- An Analysis of Cross-Border Supply Disputes : Focused on On-line Telecommunication Services
- Consumer Complaint Propensity and Geo-Culture s Impact on it : An Empirical Examination in China
- The Impacts of Korean Domestic and Foreign Analysts Reports on the Korean Stock Market
- A Comparative Analysis on the Identification of the Bill of Lading Carrier
- Trust Transfer Process as a Channel Expansion Strategy
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