학술논문
Trust Transfer Process as a Channel Expansion Strategy
이용수 3
- 영문명
- 발행기관
- 한국무역학회
- 저자명
- Inwon Kang Kun Chang Lee
- 간행물 정보
- 『Journal of Korea Trade (JKT)』Vol.10 No.2, 81~95쪽, 전체 15쪽
- 주제분류
- 경제경영 > 무역학
- 파일형태
- 발행일자
- 2006.08.30
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국문 초록
영문 초록
This paper proposes a systematic framework for a channel expansion strategy on the basis of a trust transfer process across both online and offline channels. Trust transfer across channels is classified into four subtypes: offline to offline, offline to online, online to online, and online to offline. After case analyses were performed for each subtype of trust transfer, dimensions such as trust transferability and channel expansion cost were applied, inducing the most practical strategy of channel expansion possible for each subtype of trust transfer. 617 questionnaire surveys from the Electronics and Foodstuff industries were utilized in this study.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Overview of Trust
Ⅲ. Trust Transfer Process
Ⅳ. Strategic Implications
Ⅴ. Concluding Remarks
References
해당간행물 수록 논문
- Effects of Exchange Risk on Exports in Korea using Poisson Lag Structure Function
- Governmental Policy Recommendation for the Implementation and Expansion of Paperless Trade in Korea
- The Dynamic Patterns of Foreign Influences on the Korean Economy
- The Bill of Lading Functioning as the Contract of Carriage in English Law
- An Analysis of Cross-Border Supply Disputes : Focused on On-line Telecommunication Services
- Consumer Complaint Propensity and Geo-Culture s Impact on it : An Empirical Examination in China
- The Impacts of Korean Domestic and Foreign Analysts Reports on the Korean Stock Market
- A Comparative Analysis on the Identification of the Bill of Lading Carrier
- Trust Transfer Process as a Channel Expansion Strategy
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