온라인-오프라인의 연결 그리고 인공지능 : 자동차 모바일 네비게이션 앱 활용 맥락

• 영문명: Online-Offline Connectivity and Artificial Intelligence : Car Navigation App
• 발행기관: 한국IT서비스학회
• 저자명: 김태경(Taekyung Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제18권 제1호, 201~217쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.03.30

영문 초록

Cars have become a necessity in modern life. It is widely used to transport people or products to a destination conveniently. However, the addition of a navigation service that provides route information and more makes driving more convenient and safer. Recent developments in the mobile app ecosystem encourages people to adopt not only an installation-type car navigation, but also a mobile app navigation, supporting connected car concepts. It should be noted that mobile apps with mobile Internet can be a significant linkage between information acquired online and offline business. This study demonstrates the impact of the app use experience for a driver in the context of applying artificial intelligence service. As a result, the introduction of artificial intelligence services has a statistically significant moderating effect on the use of mobile navigation apps. This seminal research is valuable as it evaluates the role of artificial intelligence applied to mobile navigation apps.

목차

1. 서 론

2. 연구 배경

3. 방법론

4. 결과 분석

5. 결 론

키워드

Mobile App Car Navigation Artificial Intelligence Service Service Science