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• 영문명: A Study of the Factors Affecting the Intention to Use of Real Estate Crowdfunding
• 발행기관: 한국IT서비스학회
• 저자명: 김혜숙(Hye Sook Kim) 김용희(Yonghee Kim) 정경원(Kyung-Won Chong) 최정일(Jeongil Choi)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제18권 제1호, 13~26쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.03.30

영문 초록

This study analyzes the characteristics of lending-based crowdfunding of various crowdfunding models, identifies the factors affecting the use of the general public, and provides suggestions for the policies set by real estate crowdfunding businesses and related authorities. To analyze the service s adoption from a cognitive perspective, this study developed a new model that combined the Value-based Adoption Model (VAM), motivation theory, and a set of variables that take into account the characteristics of the real estate industry. For empirical analysis, survey was conducted from the general investors of real estate and valid 252 data were utilized by R 3.2.2. The results of this study showed that both government regulation and the perceived risk are hindering the perceived values and intention to use crowdfunding for real estate. In contrast, this research found that among the intrinsic motivation, enjoyment had a significant impact on the perceived value. In addition, it turned out that among the extrinsic motivation, market attractiveness, brand credibility, expected return, and safety and protection had significant impacts on the perceived value. Finally, it showed the perceived value of real estate crowdfunding had a positive impact on the intention to use.

목차

1. 서 론

2. 이론적 배경 및 선행연구

3. 연구모형 및 가설설정

4. 가설검증 및 통계분석

5. 결 론

키워드

Crowdfunding Intention to Use Perceived Value Real Estate Value-based Adoption Model