학술논문
SUPPLY CHAIN ANALYSIS OF SAMPAGUITA GARLANDS IN SAN PEDRO CITY, LAGUNA, PHILIPPINES
이용수 9
- 영문명
- 발행기관
- 아시아무역학회
- 저자명
- Tyrone Jasper I. Reodica Julieta A. Delos Reyes
- 간행물 정보
- 『Journal of Asia Trade and Business』vol.5 no.2, 1~18쪽, 전체 18쪽
- 주제분류
- 사회과학 > 무역학
- 파일형태
- 발행일자
- 2018.12.31
4,960원
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국문 초록
영문 초록
Sampaguita (Jasminum sambac), the country’s national flower, is popularly marketed as garlands. In San Pedro City, Laguna, Philippines, the marketing of sampaguita garlands is a thriving industry despite the declining production of sampaguita buds in the area. In this study, the supply chain of sampaguita garlands in San Pedro City was assessed. It identified the supply chain participants; described their practices; mapped the supply chain and geographic flows of sampaguita garlands; determined the marketing efficiency; and assessed the adequacy of the industry’s logistics and support services. The backward tracing approach was used to identify the supply chain participants and a total of 18 farmers, 4 assembler-wholesalers, 8 wholesalers, and 12 garland wholesaler-retailers were traced from 28 retailers. Descriptive analysis, supply chain mapping, cost and returns and marketing efficiency analyses were used to analyze the primary data collected from the said industry participants.
Results revealed that supply of sampaguita buds came from San Pedro and Sta. Cruz in Laguna Province and Lubao in Pampanga Province and that there were four marketing channels for sampaguita garlands sold in San Pedro City, Laguna. Generally, the supply chain of sampaguita garlands in San Pedro City was concluded to be inefficient. It is recommended that sampaguita buds production in San Pedro City be promoted by the local government unit (LGU) through the distribution of marcotted stem cuttings even to households as a form of urban gardening to ensure the local supply and eventually reduce the cost of bud-sourcing.
목차
Ⅰ. Introduction
Ⅱ. Research Methodology
Ⅲ. Results and Discussion
Ⅳ. Conclusions and Recommendations
Ⅴ. Acknowledgement
해당간행물 수록 논문
- A Review of the Essential Attribute and Economic Consequence of Management Accounting in China
- Can the Philippines Rely on a Services-Led Growth?
- SUPPLY CHAIN ANALYSIS OF SAMPAGUITA GARLANDS IN SAN PEDRO CITY, LAGUNA, PHILIPPINES
- A Literature Review of Agribusiness Companies in Global Bourses: Perspectives Towards the Development of an Agribusiness Index in the Philippines
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