소비자의 유기농 화장품 인식 및 사용실태, 구매만족도에 관한 연구

• 영문명: A Study on Consumers’ Perception, Usage and Satisfaction of Organic Cosmetics
• 발행기관: 한국인체미용예술학회
• 저자명: 이혜진(Hye Jin Lee) 김주덕(Ju-Duck Kim) 신규옥(Kyu-Ok Shin)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제19권 제4호, 231~242쪽, 전체 12쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2018.12.30

영문 초록

The tendency of increase in LOHAS and Well-being population leads to an increase in consumers’ demands in organic cosmetics. Accordingly, there have been laws regarding organic cosmetics regulated since the end of 2014 which positively influence organic cosmetics market in Korea. However, although the guideline and cosmetics law have been implemented, consumers are still confused about organic cosmetics. Therefore, this study aimed to offer the basic information to the organic cosmetics market by providing information about consumers’ perception, usage and satisfaction of organic cosmetics. For this study, questionnaires were practiced and insincere answers were eliminated and the rest 439 copies were utilized. First, many adults have heard about organic cosmetics, but many of them were unaware of the definition. 31% of consumers believed organic cosmetics were which contain natural ingredients. Second, as a result of analyzing consumers’ behavior of using organic cosmetics, 43.3% preferred using both international and domestic organic cosmetics. Also, when purchasing organic cosmetics, only 18.5% of adults considered certified organic labeling. Third, as a result of analyzing consumers’ satisfaction on organic cosmetics, 94.9% of consumers have not experienced side effects at all. Also, 32.2% believed it is the most significant to increase reliability of organic cosmetics. In this study, the inquiry into consumer’s perception, usage and satisfaction regarding organic cosmetics was utilized to offer the basic information to the cosmetics market.

목차

I. 서론

Ⅱ. 연구 방법

Ⅲ. 연구결과

Ⅳ. 결론 및 제언

키워드

organic cosmetics(유기농 화장품) organic certification(유기농 인증) perception(인식) usage(사용실태) purchase satisfaction(구매만족도)