스마트홈 사용자 태도에 영향을 미치는 요인에 관한 연구

• 영문명: An Empirical Study on the Factors Influencing User Attitude Toward Smart Home
• 발행기관: 한국IT서비스학회
• 저자명: 이미숙(Mi Sook Lee) 정갑연(Gap Yeon Jeong)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제17권 제3호, 157~169쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

This study aims to examine the factors influencing user attitude toward Smart Home service as the demand of Smart Home service is increasing and it somewhat involves privacy risk. To this end, the research model includes five independent variables, trust in service provider, perceived privacy risk, self efficacy, interpersonal influence, and external influence, influencing the attitude toward Smart Home service. So, this study aims to analyze which variable is the most critical and influential among the five factors and suggest the direction of Smart Home industries. This study first reviews the literature on Smart Home services and describes its Korean situation. Data were collected from residents living in a smart apartment complex. The results show that (1) users have a very positive attitude toward Smart Home service in total, (2) trust in service providers, self efficacy, and interpersonal influence positively impact user attitude toward Smart Home service and interpersonal influence is the most influential variable, however, (3) perceived privacy risk and external influence dose not significantly impact it. These results imply that the role of service providers, self efficacy, and interpersonal influence are important factors on the user attitude toward Smart Home service. Finally, the study’s findings and limitations are discussed and potential avenues for future research are suggested.

목차

1. 서 론

2. 한국의 스마트홈 서비스 현황

3. 스마트홈 서비스에 대한 태도에 영향을 미치는 주요 요인들

4. 연구모형 및 가설

5. 실증 분석

References

키워드

Smart Home Service Trust Privacy Risk Self Efficacy Interpersonal Influence External Influence