스마트톨링 서비스 이용의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on the Factors Affecting the Intention to Use of Smart Tolling Service
• 발행기관: 한국IT서비스학회
• 저자명: 허성일(Seong Il Hur) 최정일(Jeong il Choi) 한경석(Kyeong Seok Han)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제17권 제3호, 139~156쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

Smart tolling, which improved the drawbacks of the existing high-pass system, was developed and built through the Smart Highway R & D project in 2007. In order to successfully introduce and spread Smart Tolling, it is need to analyze factors that affected by intent to use. This study conducted research based on literature studies and empirical studies, and developed a research model to analyze factors affecting the users intention of smart tolling system based on technology acceptance model (TAM) and value based acceptance model. The main variables of the research model are service characteristics (convenience, reliability), technical characteristics (flexibility, stability), environmental characteristics (switching cost, effectiveness of policy) and intention to use. To test the hypotheses set in this study, frequency analysis, exploratory factor analysis, and confirmatory factor analysis were performed using the SPSS 22.0 program statistical package and AMOSS 18.0. The convenience and reliability presented by service characteristics did not affect the intention to use of smart tolling service.

목차

1. 서 론

2. 이론적 배경

3. 연구모형 및 가설 설정

4. 연구방법 및 분석

5. 결 론

References

키워드

Hi-Pass Intelligent Transport System Intention to Use Smart Tolling TAM VAM