UCC 기능 활성화 방안에 관한 연구

• 영문명: A Study on The Plan of Activation for The UCC Function: A Case of UCC’s Site
• 발행기관: 한국창업학회
• 저자명: 김성렬(Sung Yul Kim)
• 간행물 정보: 『한국창업학회지』제4권 제2호, 92~106쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

It is sure that UCC is a main media phenomenon which can lead to Economic, Social and Cultural changes but, “Video UCC”is no more than a subset of a big revolution of UCC and occupies a tiny little field in the market of the platforms of the Moving Pictures. However, taking a view of the right function of UCC, UCC provides users with the opportunity of getting born of new valued contents and service and showing users’ ability to many Netizens easily and widely, and does an enterprise with the place where can promote its products effectively by communicating with its customers much more closely. It is essential that people should enjoy the UCC. In other words, producer, consumer and enterprise who are enjoyable can take the glory of the opportunity. Now, thinking over the reverse function of the UCC which is apt to disclose lascivious and sensational contents to young boys and girls defenselessly due to the fact that UCC is for the purpose of providing free and easy information for many and unspecified persons, it is necessary to build a specialized industry-public-Academy organization which is responsible for enacting and spreading a law for “a guideline of production and distribution of sound UCC” including a monitoring program of its distribution information to prevent the production and the distribution of unsound UCC, while this organization encourages users to make a sound UCC Site with ease.

목차

Ⅰ. 서론

Ⅱ. UCC에 대한 개요

Ⅲ. UCC 이용실태와 사이트

Ⅳ. UCC 기능과 활성화 방안

Ⅴ. 결론

참고문헌

Abstract

키워드

UCC UGC Moving Image i-Pod web 2.0 Buzz Marketing