인터넷 중개상을 통한 중소벤처기업의 온라인 창업 및 유통전략 개선방향에 관한 연구

• 영문명: A Study on the Improvement Direction of Online Start-up and Distribution Strategy for Small-medium and Venture Business through Internet Intermediary
• 발행기관: 한국창업학회
• 저자명: 이상한(Shang Han Lee) 한동수(Dong Su Han)
• 간행물 정보: 『한국창업학회지』제4권 제2호, 77~91쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

The purpose of this study is to find the direction to improve the achievements of small-medium and venture business by analyzing on-line start-up and distribution strategy. For this the concept of internet intermediation was introduced to find the solution. When summarizing the results of the study, small-medium and venture business that are preparing for on-line start-up and distribution strategy shall remember the followings. First, the efforts and the goal of the founder are influenced by the use characteristics of Internet intermediation and performance satisfaction. Second, when preparing the products, we need to pay more attention to the item types and product price rather than number of the product types or the number of sold products. Third, the level of understanding of Internet intermediation and the level of use of Internet intermediation make impacts on the achievements. Founders or managers shall remember this and study about the internet intermediation and their use.

목차

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구설계 및 결과

Ⅳ. 결론

참고문헌

Abstract

키워드

Internet intermediation Online marketplace Open market Online distribution Online strategy