모바일 게임사업의 성공전략에 관한 연구

• 영문명: A Study on the Successful Strategy for Mobile Game Business
• 발행기관: 한국창업학회
• 저자명: 구경철(Kyeong Cheol Koo)
• 간행물 정보: 『한국창업학회지』제4권 제2호, 1~17쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.06.30

영문 초록

The purpose of this research is twofold: One is to investigate the current situation and future outlook of mobile game business. The other is to suggest successful strategies for mobile game business. This article uses the research of the mobile game industry and a case study of promising mobile company, Gamevil. Based on the study, the four strategies are recommended to achieve success in this business. The strategies are flexible ability to cope with market changes, technology, alliance with venture capital and Merger & Acquisition. Findings of this article provide useful guidelines to mobile game companies. The further research on many mobile game companies will be expected to suggest the more successful strategies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 모바일 게임회사 성공사례

Ⅳ. 모바일 게임사업 성공전략

Ⅴ. 결론

참고문헌

Abstract

키워드

Mobile game Successful strategy Gamevil