국내 외식프랜차이즈산업의 본부지원, 가맹점관계결속 및 장기협력 관계에 관한 연구

• 영문명: A Study on the Influence of Franchisor′s Support on Relation Bonding between Franchisor and Franchise andLong-term Relationship
• 발행기관: 국제관광산업학회
• 저자명: 김원규(Kim, Weon-Gyu)
• 간행물 정보: 『국제관광산업연구』제10권 제1호, 127~144쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.06.30

영문 초록

The objective of this study is to present basic data that work as a basis for mutual development of franchisor and franchisee and industry activation by analysing relation bonding and long-term relationship. In order to figure out how franchisor support influences relation bonding and long-term relation, study models and ve hypothesis were presented and practical analysis was conducted. Also, theoretical study was implemented. uestionnaires were distributed to three hundred franchisee managers and workers in the metropolitan area from March 25 to April 30, 2015. For the purpose of accurate research, a group of some y people composed of franchisor consultion CEO, consultants, and reporters made a visit in person, retrieving and analysing 241 questionnaires. Analysis result led to adopting of the five hypothesis : Franchisor s physical support has positive effect(+) on lasting bonding of franchisees. Franchisor s physical support has positive effect(+) on emotional bonding of franchisees. Franchisor s business support has positive effect on lasting boding of franchisees. Lasting and emotional bonding between franchisor and franchisees has positive effect on long-term relation. It has been proved, therefore, that relation bonding between franchior and franchisees is formed through franchisor s support and that relation bonding plays a role in creating a long-term relation. Accordingly, in order for franchisor to keep a long-term relation, franchisor should consolidate relation bonding through a variety of support. It also suggest that franchisor should make an etort to strenghen relation bonding with franchisees. Further study needs to be done to reveal the long-term bonding relation not only that of Korean food franchise but also of that of franchises dealing in coffee, bakery, western food, and japanese food.

목차

Ⅰ. 서 론

II. 이론적 배경

III. 조사설계

IV. 분석결과

V. 결 론

키워드

Food service industry Franchise industry Long-term Relationship