국내 특급호텔의 조직문화가 경영전략과 경영성과에 관한 연구

• 영문명: The organizational culture of Korean luxury hotels A Study on Management Performance
• 발행기관: 국제관광산업학회
• 저자명: 김영호(Kim, Young-Ho)
• 간행물 정보: 『국제관광산업연구』제10권 제1호, 7~36쪽, 전체 30쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2017.06.30

영문 초록

This study suggests that today a hotels image is judged by fulfillments of individuals because of main reliance on manpower in hotel service elds, also the organizations of hotels vary according to the locations, types of service, facilities structure, management abilities of representatives, kinds of ownerships, styles of administration, managers background and education levels. erefore, we try to encourage the organizations of hotel industries to adopt the theory of management strategies and achievements properly and develop the qualities of study of tourist and hotel. And we hope that this theory will be adopted to the tourist industry. erefore, they are trying to adopt the various kinds of innovative management techniques in order to get the exibility of hotel manpower for improving management eciency -quality management, costumer relation techniques and ecient resource administrations etc. To make this innovative management program a success, rst of all, the organization culture of the hotel and the efective management are being emphasized again, and they are paying more attention to its culture. And we seek the methods for successful management strategies of hotel enterprising and focus on how to set up its appropriate organization culture. Organization culture of mutual agreement attaching much importance to cohesion and participation appears to have greater effect on the achievements of the management than organization culture of rationality attaching importance to the results of organization and the goals, than organization culture of hierarchy attaching to importance to consistency of organization and control. Organization culture of hierarchy attaching to the past experience, procedures, stability, responsibility, standards and ranking is considered not to have any meaningful effect on not only short-term financial management, but also long-term non-nancial management. But as you can see the results of analyzed frequency, we get the most responses from organization culture of hierarchy in organization culture of the subject hotels for survey. Also in Prof. Kim, Young- Jos study, organization culture of hierarchy is generally dominant in domestic business. It gives us a lot of suggestions. In the existing studies of hotel organization cultures and management strategies, they strive to gure out the achievement of hotel management through each role of medium variables, and these studies have proved each role and each role has been adopted in various ways to the practical operation of hotels. But in our study, in the hotel organization culture and hotel managing achievement, the relationships of the hotel organization culture and hotel managing achievement are considered to have benecial efect on each other alter surveying the roles of existing measurement variables as the roles of integrated medium variables. as a result, this study suggests that they need to develop the hotel organization culture suitable for the grouped characteristics of the business as a hotel. And it implies that they can maximize the achievement of hotel management and keep the continual superiority over the market through developing proper characteristics suitable for hotel management strategy and their culture on their way to pursue their goals and visions.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 분석결과

Ⅴ. 결 론

키워드

Organizational culture management strategy managementperformance