학술논문
Hotel Bar 서비스품질이 서비스 가치, 고객만족 및 행동의도에 미치는 영향관계 분석 연구
이용수 66
- 영문명
- The Effects of Hotel Bar Service Quality on Perceived Service Value, Customer Satisfaction and Behavioral Intention
- 발행기관
- 국제관광산업학회
- 저자명
- 이동훈(Lee, Dong-Hun)
- 간행물 정보
- 『국제관광산업연구』제10권 제1호, 93~125쪽, 전체 33쪽
- 주제분류
- 사회과학 > 관광학
- 파일형태
- 발행일자
- 2017.06.30
6,760원
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
The current society has created a new environment based on changing social, cultural and technical factors, and the bar industry has emerged in the new environment. Therefore, this study tried to explore the quality of bar service.
The subjects of the study included domestic and foreign customers of five-star hotels in Seoul, and samples were selected through a survey. So far, no studies have been conducted on the quality of professional bar service. Therefore, this study aimed at highlighting the professionalism of bartenders and showing the inuence of the occupation of bartender,a human service occupation. The quality of bar service has been composed based on SERVUAL for the rst time by this researcher.
Four sub-scales―bartender role and skills that represent the bartender quality belonging to human services, menu composition, atmosphere and reasonable price―have been presented. The study empirically analyzed the features of bartender service belonging to human services, the creation of service value through meeting with customers, the relationship between customer satisfaction and customer behavioral intention. Based on the results of the analysis, the importance of customer service was understood, the importance of bartender skills and role during meeting with customers was presented, and atmosphere was shown as an important variable.
This researcher, who has long met and communicated with customers, comforting them and being comforted by them in the same space, is also a bartender, the occupation described by the modier “darling of all hearts and the magician of language. It is hoped that this study will serve as a foundation for future studies on the quality of bar service.
목차
Ⅰ. 서 론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 분석결과
Ⅴ. 결 론
해당간행물 수록 논문
참고문헌
관련논문
사회과학 > 관광학분야 BEST
더보기사회과학 > 관광학분야 NEW
- Is this the time to brace for the return of Chinese tourists? Focusing on different risks and uncertainty perceptions
- Do tourists perceive the same risks in border tourism? The case of destinations along the U.S.-Mexico border
- 5성급 호텔의 인공지능 서비스 로봇 이용객의 행동의도에 미치는 영향관계에 대한 연구
최근 이용한 논문
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!