병원 창업 역량이 고객지향성과 경영성과에 미치는 영향

• 영문명: Hospital Foundation Competencies and the Impact on Customer Orientation and Business
• 발행기관: 한국창업학회
• 저자명: 윤종록(Jong Rok Youn) 손성곤(Sung Gon Son) 장재식(Jae Sik Jang)
• 간행물 정보: 『한국창업학회지』제6권 제3호, 143~164쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

21st century is the rapidly changing health care environment. Hospital management to adapt to environmental changes, effective management strategies for the hospital foundation hospitals to improve the internal capabilities and organizational structure to focus on customer orientation all the established competencies to achieve business results should be focused. In this study, the hospital foundation to establish management strategies, the hospital s internal capabilities and the impact on customer orientation of the hospital management of these variables and how the affecting is the main objective was a look. Study established a model of competence and customer orientation, and the hospital management and was configured with. The purpose of this study in order to achieve effectively the hospital founded by the literature examines the capabilities and management for a leading research and discussion, and customer orientation as a parameter in this business and impact the study was to identify the impact. To this end, of the hospital workers to target more than daerigeup was conducted. Addition, the hospital competitiveness and sustainable competitive advantage to the hospital foundation management strategies of knowledge management and learning organization in terms of the changing environment around the dynamic foundation competencies are highlighted, and the future, the hospital established competence and customer orientation How do the effects of the hospital s management and does this affect the customer is looking at from the perspective of research will be the means, capabilities and applicable hospital established by considering the different variables more consistently will require extensive research. In particular, the capacity factor for the hospital foundation s response to the internal member to identify the customer s reaction at the same time, the influence of different outcome variables and identify relationships, but also an insight into the results by identifying variables that can be applied to the field results and present implications can do research should be continued.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설의 설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Hospital Foundation Skills Customer Orientation Business Performance