의료서비스품질, 이미지, 관계품질, 재이용의도 간의 영향관계

• 영문명: The Relationship among Medical Service Quality, Image, Relationship Quality, and Reuse Intention : Focused on Small and Medium Hospitals
• 발행기관: 한국창업학회
• 저자명: 오재신(Oh Jae Sin) 신재익(Jae Ik Shin) 정기한(Ki Han Chung)
• 간행물 정보: 『한국창업학회지』제6권 제3호, 51~70쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

The purpose of this study is to investigate the relationship among medical service quality, image, relationship quality, and reuse intention and provide the implication of marketing strategies for starting medical institution. The results show that reliability, assurance, and empathy of medical service quality affect positively hospital image but tangibles and responsiveness do not. Tangibles, reliability, responsiveness, and empathy affect positively patient satisfaction except assurance. Hospital image affects positively patient satisfaction and trust but do not affect patient commitment. Patient satisfaction affects positively patient trust, commitment, and reuse intention. Patient trust affects positively patient commitment and reuse intention. Patient commitment affects positively reuse intention. Therefore, it is identified that the role of relationship quality is very important to enhance reuse intention for medical service. For this, managers should make efforts to improve medical service quality in the perspective of patients.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 조사설계

Ⅳ. 실증분석과 해석

Ⅴ. 결론

참고문헌

Abstract

키워드

Medical Service Quality Image Relationship Quality Reuse Intention