서비스 전자상거래에서 프로세스의 표준화, 서비스품질, 가격수준의 영향에 대한 연구

• 영문명: Process Standardization, Service Quality, and Price Level in Service Electronic Commerce : Implications on Entrepreneurs
• 발행기관: 한국창업학회
• 저자명: 조성의(Sung Eui Cho)
• 간행물 정보: 『한국창업학회지』제6권 제3호, 99~118쪽, 전체 20쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.09.30

영문 초록

In these days, many services including professional services are being transacted in electronic commerce, and the scope of electronic commerce application in service sector is being expanded through entrepreneurs’ attempts to develop new service areas. In this study, the impacts of service process standardization, extent of process substitution by online, service quality, and price level on customer purchase intention in service electronic commerce are explored. From the research results, the construct of service process standardization directly affected service quality, and in turn, customer purchase intention in service electronic commerce. In addition, appropriative price level also significantly affected customer purchase intention. The results of this study could give meaningful implications to entrepreneurs who have intentions to develop new application areas in service electronic commerce.

목차

Ⅰ. 서론

Ⅱ. 연구의 배경

Ⅲ. 연구의 방법과 실증 분석 결과

Ⅳ. 요약과 토론

Ⅴ. 결론

참고문헌

Abstract

키워드

Service Industry Electronic Commerce Customer Purchase Intention Service Standardization Service Substitution by Online Price Level