해양관광축제 방문객의 체험요소, 방문만족도, 행동의도에 관한 연구

• 영문명: An Analysis of Effect Relations among Experience Factors, Tourist Satisfaction and Behavioral Intention of Visitors to Maritime Festival
• 발행기관: 한국해양관광학회
• 저자명: 민양기(Min Yang Ki) 이윤섭(Lee Yoon Sub)
• 간행물 정보: 『해양관광연구』제9권 제2호, 9~25쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.12.30

영문 초록

This study is intended to analyze the effect relations among experience factors, tourist satisfaction, and behavioral intention of visitors to maritime festivals, and find a way to activate maritime festivals. To achieve the purpose, this researcher conducted a questionnaire survey on participants of the maritime festival. The results are as follow, Firstly, as a result of conducting factors analysis. 4 factors explained namely escape, education, esthetic and entertainment in visitor’s experience. Second, as the result of empirical analysis, festival experience factors were found to have positive(+) effects on the degree of satisfaction and behavioral intention. Third, the experience factors of local festivals were found to have significant correlations with behavioral intention. Conclusively, the higher the perceived value of the maritime festival participants, the more impact it had on the tourism behavior’s intentions.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

해양관광축제 체험요소 방문만족 행동의도 Maritime Festival Experience Factors Tourist Satisfaction Behavior Intention