제주지역 전통시장 활성화 방안

• 영문명: Strategies for the Promotion of Traditional Markets in Jeju Region
• 발행기관: 제주대학교 관광과경영경제연구소
• 저자명: 오영희(Young Hee Oh) 김재균(Jae Gyun Kim) 김형길(Hyoung Gil Kim)
• 간행물 정보: 『산경논집』산경논집 제37집, 151~170쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.08.30

영문 초록

Traditional market is a meaningful place with memory, joy and sorrows of local residents where they share their tidings based on the original function of selling and buying the local principal products which sustains the regional economy. Due to the sudden change of distribution environment, most of the traditional markets are experiencing decline with their competitiveness weakened. In this situation, strengthening the competitiveness of traditional markets are needed. In order to do that, each traditional market must promote a merchandising, at least one differentiation good, strengthen support in the fields of online and social commerce marketing and an intense areal marketing in preparation of large supermarket s delivery services. In addition, for the political tasks, the effective promotion of distribution harmony, review of the limit system in types of retailers, the establishment of the mid and long term development plan of Jeju traditional market, the construction of traditional-like facility and the reinforcement of contents are needed. Especially, securing the preferential food items as well as the hands on entertainment and differentiated souvenirs for all tourists are essentials to secure the competitiveness of Jeju regional tradition markets. Enforcing the management and marketing education to traditional market owners are also important for sustainable competitiveness. Not only that, using the big data, which will avoid customers defections and draw the strategy to strengthen the competitiveness, must be examined in depth.

목차

Ⅰ. 서론

Ⅱ. 국내 유통산업의 주요 동향

Ⅲ. 전통시장의 유형과 기능

Ⅳ. 제주지역 유통업체 현황과 특성

Ⅴ. 제주지역 전통시장 활성화 방안과 정책적 제언

Ⅵ. 결론

참고문헌

Abstract

키워드

전통시장 유통산업 제주지역 전통시장 활성화 방안 지속가능한 경쟁력 제고 Traditional markets Distribution Areal Marketing Sustainable Competitiveness