스토리텔링을 이용한 허벅술의 발전방안

• 영문명: Development Strategies of Heobeoksul Using Storytelling
• 발행기관: 제주대학교 관광과경영경제연구소
• 저자명: 양성국(Sung kuk Yang)
• 간행물 정보: 『산경논집』산경논집 제37집, 129~150쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.08.30

영문 초록

Alcohol is an important food cultural resource when equipped with the traditional etiquette in Korea. In our country there are approximately more than 1000 kinds of traditional liquors. Previous studies of traditional liquors have been conducted by region, type, material-specific and the like. For the systematic development and globalization of traditional liquors should be recognized in view of the cultural point in korea. The purpose of this study is to apply the storytelling was looking for ways to develop the Heobeoksul of Jeju. If tourists and consumers have accepts the storytelling which are related to Heobeoksul, considered to be of cultural contents business is possible. To become a cultural product that represents the Jeju, Heobeoksul is required to be associated with the festival of Jeju. In addition, Heobeoksul must also pursue differentiated strategies. In particular, promoting the fact that inherited the traditional way of Jeju, the development of new cultural products of Heobeoksul is possible. If the Heobeoksul is combined the clean environment of Jeju and Jeju culture, this will also help to overcome the limitations of local businesses. And the sales icrease of Heobeoksul will be contributing to the increase income and promote the consumption of agricultural products of Jeju.

목차

Ⅰ. 서론

Ⅱ. 주류산업의 현황

Ⅲ. 스토리텔링을 이용한 허벅술의 발전방안

Ⅳ. 결론

참고문헌

Abstract

키워드

허벅술 전통주 소주 스토리텔링 Heobeoksul traditional liquor soju storytelling