온라인 관광후기 데이터 분석

• 영문명: Analysis of online tourist reviews about Udo in Tripadvisor web site
• 발행기관: 제주대학교 관광과경영경제연구소
• 저자명: 김근형(Keun Hyung Kim)
• 간행물 정보: 『산경논집』산경논집 제37집, 53~68쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2016.08.30

영문 초록

In order to establish creative tourism strategies of Jeju, it would be necessary to analyze and maximize features, values and attractions of sight spots in Jeju. In this paper, we implemented exploratory study to derive the values and the attractions of Udo by analyzing tourism reviews posted to Tripadvisor which would be world-famous tourism web site. The analysis results are following. First, many people in Udo tourism used bicycles and bus. Second, the tourists were interested in peanuts and ice cream producted in Udo. While we have known generally that many tourists would visit the Udo because of beautiful nature, we discovered that the tourists would be not only interested in convenient tourism infra like a means of transportation, but also would be ready to enjoy special foods. we recognized that it would be important to develop more tourism infra and special food based on story telling in order to activate tourism of Udo.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구

Ⅲ. 데이터 분석

Ⅳ. 결론 및 시사점

참고문헌

Abstract

키워드

온라인 관광후기 우도 트립어드바이저 귀납적 방법론 Udo tourism online tourism reviews Tripadvisor tourism infra special food