우리기업의 중국 유통시장 진입요인이 준비수준에 미치는 영향 연구

• 영문명: The Influence of Chinese Distribution Market Entry Factors on Market Entry Preparation by Korean Companies
• 발행기관: 한국무역연구원
• 저자명: 노윤진(Yoon-Jin Roh)
• 간행물 정보: 『무역연구』제13권 제6호, 311~330쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.12.03

영문 초록

In recent years, China has been promoting the domestic market as the primary engine of economic development. This change in China is an opportunity for Korean companies in the midst of intermediate trade. Despite these opportunities, however, there are many difficulties in entering the Chinese distribution market. This study explains what Korean companies wanting to enter the Chinese distribution market should prepare for prior to entering the Chinese market. After conducting the questionnaire survey, we conducted empirical multiple regression analysis using spss 21.0. As an empirical analysis, Implications indicate that as the Chinese market is understood, the preparation level of the enterprise also increases. Second, the limitation of internal resources of the company is solved through external preparations. Third, firms prefer direct government support policies.

목차

Ⅰ. 서론

Ⅱ. 중국유통시장 진출 관련 선행연구

Ⅲ. 연구모형의 설계 및가설설정

Ⅳ. 실증분석

Ⅳ. 결론

키워드

Chinese Distribution Market Entry Factors Multiple Regression Preparation Factors