SNS 피로감과 유용성이 이용중단의도에 미치는 영향

• 영문명: Factors Associated with SNS Discontinuance Intention: Fatigue and Usefulness
• 발행기관: 한국무역연구원
• 저자명: 이국용(Kook-Yong Lee)
• 간행물 정보: 『무역연구』제13권 제5호, 391~405쪽, 전체 15쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.10.31

영문 초록

The purpose of paper is to confirm the role of SNS discontinuance intention on fatigue (specifically, invasion and information overload, with respect to satisfaction and habits. To address this research gap, a literature review was conducted. Such studies were rearranged from a theoretical perspective and a proposed model was derived to explain the relationships among the varabiles (usefulness, satisfaction, habits, SNS fatigue and discontinuance intention). Survey data from 115 SNS users were collected using questionnaires method. Partial Least Squares Regression modeling was executed. Test results showed the following. First, SNS fatigue, specifically, invasion and information overload, positively affects discontinuance intention directly, in part, indirect effects via satisfaction and habits was significant. Second, SNS usefulness and satisfaction were found to be significant and habits play an shortening role in discontinuance intention.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 연구가설

Ⅲ. 연구모형과 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결론

키워드

Habits Satisfaction SNS Discontinuance Intention SNS Fatigue Usefulness