이문화 변화 추이와 커뮤니케이션과의 관계에 관한 실증분석

• 영문명: Cross-culture Change and Communication (Negotiation) Among Chinese Youth
• 발행기관: 한국무역연구원
• 저자명: 이제홍(Je-Hong Lee)
• 간행물 정보: 『무역연구』제13권 제5호, 639~654쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.10.31

영문 초록

In this study, cross-cultural differences among different countries were investigated and made at a time when age and environment changes rapidly. This is because young people are the main indicators for achieving future global business negotiation performance. The analysis shows that countries such as China tend to have centralized power and prefer centralized control. Recently, young people in China have shown that decision structures tend to be given to individuals. China, as a collectivist state, needs to maintain a stable relationship and negotiate over long periods of time. Chinese negotiators have a culture of masculinity that tries to resolve the conflict through struggle rather than compromise in the negotiation process, but it also tends to sympathize with the superior who is superior in negotiation. The young Chinese youths are not able to tolerate ambiguity rather than avoid conflicts in negotiations, and they tend to prefer highly structured and formalized procedures during negotiations. Chinese negotiators have a tendency to pursue long-term goals, even at the expense of their present sacrifices. China, which has a strong Confucian dynamism, is likely to endure patiently until it achieves the desired result even at the cost of sacrifice.

목차

Ⅰ. 서론

Ⅱ. 이론적 연구 및 가설수립

Ⅲ. 연구설계 및 실증분석

Ⅴ. 결 론

키워드

Collectivism Cross-cultural Maleism Negotiation Power Distance Uncertainty Avoidance