코맥스의 世界經營에 대한 歷史的 照明

• 영문명: A study on the historical globalization of the COMMAX
• 발행기관: 한국경영사학회
• 저자명: 이승영 최용록
• 간행물 정보: 『경영사연구(경영사학)』제18집 제1호(통권30호), 227~256쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.03.31

영문 초록

Most of small and medium enterprise(SMEs) tend to grow domestically and then transfer toward international market. But some venture type of SMEs choose its major direction of development along the globalization from the beginning. COMMAX is one of these examples. Instead of strengthening the competitivity based on the dometic market, COMMAX has started with the global competition even as a venture type of SMEs. Historically, the company has been developed stepwise. At the first stage, it took the simultaneous entry strategies across the world. This diverse entry gave the company a kind of synergy effect on the technologies as well as management know-how. During the 80s and 90s, the company took the second stage of diversification of the product. Based on the local experiences across the countries, it manufactured the one-source multi-use products depending on the local demand. Instead of small type-high volume of general production approach, COMMAX took the small amount of diverse type of goods. It created many niche markets across the countries. Finally, the company took the direction of development in depth for each local market. For the purpose, it created the universe company identification of COMMAX, which means the communication maximization through the company’s products. This step-wise globalization could be the de facto standard for the many Korean SMEs under the borderless competition era. The study is aimed to capture this paradigm for the step-wise development based on the historical approach.

목차

Ⅰ. 서론 : 왜 코맥스인가?

Ⅱ. 코맥스 해외진출의 배경과 의미

Ⅱ. 해외진출의 역사와 단계별 특성

Ⅳ. 해외진출과 현지경영전략

Ⅳ. 결론 : 세계경영의 과제와 전망

참고문헌

Abstract

키워드

COMMAX Globalization Entry Market Strategy Localization Glocalization