한국 편의점의 성장 프로세스와 성장 전략

• 영문명: Development process and its strategy of convenience store in Korea since 1990s
• 발행기관: 한국경영사학회
• 저자명: 백인수(In So Baek)
• 간행물 정보: 『경영사연구(경영사학)』제21집 제2호(통권42호), 157~186쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.30

영문 초록

A convenience store has realized a high margin and high turnover rate for the first time among the retails that have been emerged in Korea, which are considered to be difficult to achieve as a retail. A convenience store has found out the new demand of customers as a niche market between existing departments which have not been able to form a mass purchasing and mass selling structure on account of being impossible to pursue a high margin and realize a high turnover rate at the same time and existing supermarkets which have not been able to use a buying power on account of the weakness of the headquarter s intensive purchasing function in spite of the increasing number of stores. The customers visiting a convenience store are not buying for the family but buying for themselves unlike before. These customers are youngsters from 20 s to 30 s who are likely to become a repurchaser. Before convenience stores, there had been existing traditional markets and small and medium-sized supermarkets operated as a form of retail. However, convenience stores have been differentiated from the existing retails, seeking the new ways. A chain operation has been actualized in the convenience store which has not been realized in traditional markets. The problem of supermarkets, the lack of supplying products from the chain headquarter because of voluntary chain stores, was solved in convenience stores by making a franchise system. In addition, to display various products in small space is the very task that should be done by the chain headquarter. On this matter, it is important to distinguish popular goods from unpopular ones, and the convenience store utilizes information technology, so called a just-in-time system, to practice systematic management of products. It is easy to look at the contribution of each product to the sales or the gross profit by examining POS data. Thus, a repetition of sorting out high margin products has made it possible for a convenience store to achieve higher gross profit level. In convenience stores, product management formed a set with logistic management as a functioning structure at first. Effective delivery was necessary between stores and makers for reducing excessive stock and preventing opportunity loss. A high turnover rate in the convenience store was achieved with high margin products such as fast food by establishing its own logistic facilities or using venders. Moreover, the efficiency of delivery in the convenience store was far more heightened by adding stores based on dominant location strategy and building a logistic center where the stores were concentrated. Advanced information system also became an innovative instrument to realize a retail operation with lesser waste as well as integrate a selling sector with supplying sector of a store. As a result, a convenience store has realized a high turnover rate equivalent to that of discount store.

목차

Ⅰ. 서론

Ⅱ. 소매환경의 변화

Ⅲ. 편의점의 성장 프로세스

Ⅳ. 편의점의 성장 전략

Ⅴ. 결론

참고문헌

Abstract

키워드

convenience store franchise system just-in-time system dominant loca-tion strategy