GIS를 활용한 농산물 가공업체의 유통망 의사결정모형과 사례분석

• 영문명: A Decision Making of Optimal Marketing Network using GIS in Food Processing enterprises
• 발행기관: 한국농업경제학회
• 저자명: 김충실(Chung Sil Kim) 박재화(Jae Hwa Park)
• 간행물 정보: 『농업경제연구』43권 3호, 93~109쪽, 전체 17쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.09.30

영문 초록

This article presents a new methodology for marketing network decision making using geographic information system, in particular to food processing enterprises. GIS for decision making has three main components of (ⅰ) database with spatial data (network, location, etc.) and attributive data(road specification, fuel cost, etc.), (ⅱ) model with network analysis and traffic congestion cost analysis. There are financial accounting informations as well as informations about marketing network like as the optimal networks of distance, cost and time in the results of this study.

목차

ABSTRACT

I. 문제제기

II. GIS와 물류의사결정

III. 의사결정모형 및 DB 구성체계

IV. 사례분석

V. 결론

참고문헌

키워드

GIS network analysis marketing network decision making