생물다양성 보전 제품에 대한 소비자 구매의도 분석

• 영문명: Study of Consumers Purchase Intentions of Biodiversity products: Applying an extended theory of planned behavior
• 발행기관: 한국농업경제학회
• 저자명: 민선형(Sun hyung Min) 김규호(Kyu Ho Kim) 임정빈(Jeong Bin Im)
• 간행물 정보: 『농업경제연구』57권 3호, 105~132쪽, 전체 28쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

Convention on Biological Diversity and Nagoya Protocol which purpose is ‘Access to genetic resources and Benefit-Sharing: ABS’ came into effect. Accordingly, Companies utilizing the bio-logical genetic resources elements are worried about the increase in production costs. To solve this problems, it needs research that can be connected with Biodiversity knowledge of consumer and Purchase intention of Biodiversity products. This study is based on the ‘modified theory of planned behavior’ by Shaw&Shui. Research model is Purchase intention of Ethical products affects Purchase intention of Biodiversity products. The results reveal that ⅰ) Purchase intention of Biodiversity products is effected by Purchase intention of Ethical products; and ii) Prior knowledge for Biodiversity have positive effect to purchase intention of Biodiversity products.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 검토

Ⅲ. 연구방법과 실증분석

Ⅳ. 분석결과

Ⅴ. 결론

키워드

Biodiversity Biodiversity products Purchase intention extended theory of planned behavior