Impact of Media Coverage on Meat Demand in South Korea

• 발행기관: 한국농업경제학회
• 저자명: Yoon Hyung Kim
• 간행물 정보: 『농업경제연구』57권 3호, 187~207쪽, 전체 21쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

This paper analyzes the impact of media coverage related to food scares such as BSE and the bird flu on fresh meat consumption in South Korea. The regression analysis results revealed the significance of most media parameters. The simulation results showed potential consumer reactions to newspaper articles about food safety by using the Monte Carlo simulation technique. The results also provided useful information for predicting prospective damages and setting up countermeasures in case of another outbreaks of the same disease in the future.

목차

Ⅰ. Introduction

Ⅱ. Overview of BSE and AI

Ⅲ. Data and Model

Ⅳ. Results

Ⅴ. Conclusions

키워드

Media Coverage Meat Demand Monte Carlo simulation