여성의 헤어스타일 변화와 심리적 만족도

• 영문명: Study on Women’s Changes of Hair Style and Psychological Satisfaction
• 발행기관: 한국인체미용예술학회
• 저자명: 강은란(Eun Nan Kang)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제18권 제1호, 21~31쪽, 전체 11쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2017.03.20

영문 초록

This research surveyed women living in Busan and the results are as follows. For women in their 20s, the trend was long hair style and hair dye. It has been shown short hair styles, such as chin length, and various perm styles are favored by those in their 30s and above. The reason given by women in their 20s for changing their hair styles was to be attractive. Interpersonal relationships are one of the main reasons given by women in their 30s and above for changing their hair style periodically. It would appear that changing hair styles seems to offer both psychological satisfaction and to relieve stress. Hair style also appears to affect the individual’s self-image. More income and expenditure at a hair salon correlated with higher satisfaction following a change of hair style. Based on the above, it could be said that women try to change their hair style for their image, mood and psychological satisfaction as their social participation period expands. Undoubtedly, a change of hair style not only contributes to peace of mind and relieving of stress, but also restores self confidence in social activities and has a positive effect on interpersonal relationships. This study will be a helpful resource in meeting customer hair style needs by contributing to the understanding of female customer psychology in the hair beauty industry.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과

V. 결론

참고문헌

키워드

헤어스타일 변화 헤어스타일 행동 심리적 만족도 change of hair style hair style behavior psychological satisfaction