유기농식품과 유전자재조합 식품의 소비자태도와 구매행동 비교분석

• 영문명: A Study of Consumer Attitude and Purchasing Behavior Toward Organic Food and Genetically Modified Food
• 발행기관: 한국농식품정책학회
• 저자명: 유소이(So Ye You) 윤하영(Heying Yin)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 35권 1호, 141~164쪽, 전체 24쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2008.03.31

영문 초록

The purposes of this study were to explain consumer attitude and purchasing behavior of the organic food and the genetically modified food and to find some influencing factors such as food related personality traits(food involvement, food noephobia), emotion(positive, negative) and individual characteristics on them. The results of this study were as follows: 1) consumer attitude was found to be significantly influenced by positive emotions for the organic food and the genetically modified food, and age, marital status and income for the genetically modified food. 2) food purchasing frequency was found to be significantly influenced by consumer attitude for the organic food and the genetically modified food, and food involvement for the genetically modified food. 3) finally, this study found that the organic food and the genetically modified food were correlated with respect to consumption emotion, attitude and purchasing behavior, and thus, the consumer response for both food should not be considered separately.

목차

Abstract

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론 및 제언

참고문헌

키워드

Organic Food Genetically Modified Food Food Related Personality Traits(Food Involvement Food Neophobia) Consumption Emotion Consumer Attitude Purchasing Behavior