낙농자조금 소비홍보사업의 성과분석

• 영문명: The Effect of Generic Advertising and Consumption Promotion of Fluid Milk of Dairy Checkoff Program
• 발행기관: 한국농식품정책학회
• 저자명: 김민경(Min Kyoung Kim) 박종수(Jong Soo Park) 정경수(Kyeong Soo Jeong)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 35권 1호, 1~20쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2008.03.31

영문 초록

This study evaluates the effect of generic advertising and consumption promotion of fluid milk that have been performed by Korean dairy checkoff board. It is found that consumption promotion has the elasticity of 0.0188 while generic advertising has the elasticity of 0.0152, indicating dairy farmers would benefit by 2.6won and 1.8won for every 1 won they paid to raise checkoff fund from respective promotion.

목차

Abstract

I. 서론

II. 우리나라 낙농자조금사업

III. 낙농자조금사업의 경제적 성과분석

IV. 결론

참고문헌

키워드

Dairy Checkoff Funds Quantile Regression Generic Advertising Consumption Promotion