Measurement of the Willingness to Pay for Milk-Safety Attributes Using Choice Experiment

• 발행기관: 한국농식품정책학회
• 저자명: Shin Yong kwang
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 3호, 618~629쪽, 전체 12쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.09.30

영문 초록

Recently, social concern for food safety increases due to increment of food imports, diversity of food consumptions, and outbreak of relevant diseases. The purpose of this study is to estimate willingness to pay for milk-safety attributes using choice experiment. The data for the study is based on survey for pattern and preferences of fresh milk consumption in the area of Seoul and in the age of 20s to 30s. From a positive analysis, attributes such as expire date, HACCP mark, the amount of calcium, and price affects the milk consumption are considered. The estimates of marginal willingness to pay for attributes are 80 won per liter per day with expire date, 903 won per liter with HACCP mark display, 250 won per liter if the amount of calcium is twice higher.

목차

Abstract

I. Introduction

II. Choice Experiments (CE) in the analysis of preferences for milk

III. Results and Discussion

IV. SUMMARY AND CONCLUSIONS

REFERENCES

키워드

milk-safety attribute willingness to pay(WTP) Choice Experiment( CE)