농식품의 안전성중시에 따른 소비자의 식품구매 행태분석

• 영문명: Analysis for consumers food purchase behavior with respect to agrifood safety
• 발행기관: 한국농식품정책학회
• 저자명: 장덕기 박호정
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 3호, 563~582쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.09.30

영문 초록

This paper analyzes consumers consciousness for food purchase behavior in response to increasing food safety issues. As a result from the survey analyzing 20 items scaled by Likert method, we find five primary factors which affects consumers food purchase decision: in the order of importance, food traceability, detrimental ingredients, origin country labelling, safety management, and ingredients. These five factors provide 47.8% explanatory power in explaining the variation of consumers food purchase decision. The result of factor analysis for demographic variables shows significant differences with respect to age, member of household, residence type and the type of store while income, education and occupation do not provide significant differences.

목차

Abstract

I. 문제제기

II. 이론적 배경과 연구분석방법

III. 분석결과

IV. 요약 및 결론

참고문헌

키워드

food safety consumers food purchase behavior