국내 농약산업의 경쟁 구조 분석

• 영문명: An Analysis of Competitive Structure in the Korean Agricultural Chemical Industry
• 발행기관: 한국농식품정책학회
• 저자명: 김성용(Sung Yong Kim) 조만조(Man Jo Jo) 김진석(Jin Suk Kim)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 37권 3호, 590~620쪽, 전체 31쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2010.09.30

영문 초록

Changes in the external environments of the Korean agricultural chemical industry have shifted the overall competitive landscape of the industry and thus become challenging issues for the Korean firms within the industry. This paper uses the theoretical framework of Michael Porter s Industry-Five Forces Competitive model as the theoretical framework and analyze the nature and degree of competition in the industry hinged on the five forces: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products, and the jockeying among current contestants. Each of the Five Forces elements was reviewed for the industry using data collected from various sources in order to analyze the effect of the collective strength of these forces on the ultimate profit potential of the industry. Development of high-valued products and related new (environmentally friendly) technology are necessary for the Korean firms to remain competitive, adapting to threats and opportunities within the industry.

목차

Ⅰ. 서 론

Ⅱ. 분석모형:다섯 가지 힘에 의한 산업 분석

Ⅲ. 농약산업의 경쟁 요인별 분석 결과

Ⅳ. 요약 및 결론

참 고 문 헌

키워드

Agricultural Chemical Industry Five Forces Framework Competitive Factors