한우고기 대중국 수출경쟁력 분석

• 영문명: Analysis of the Export Competitiveness of Korea Beef(Hanwoo) in China
• 발행기관: 한국농식품정책학회
• 저자명: 권기정(Ki Jung Kwon) 서효동(Hyo Dong Seo) 장선식(Sun Sik Jang) 박지현(Ji Hyun Park)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 41권 3호, 528~549쪽, 전체 22쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

Chinese have increased their income and showed significant interest in health. They have demanded more consumption. Especially, there is the competitive import market of high-quality beef for rich costumers due to distrust of the domestic products. Beef exporters such as Australia, the U.S. have made big efforts in order to expand their market share, on the hand Korea has low market share because of poor price competitiveness. In the paper, we analyze Chinese beef industries and possibilities of Hanwoo beef export base on quality competitiveness by literature review and case studies. We identify two beef markets: the one which is reasonable cheap and low-quality market, and the other which is expensive and high-quality market. We suppose that Hanwoo beef exporters adopt strategic approaches to the latter. In order to achieve them, Korea should attain and hold ‘FMD free country‘, need its brand power and supply chains to the Chinese market.

목차

Ⅰ. 서 론

Ⅱ. 본 론

Ⅲ. 결 론

키워드

Korean Beef Hanwoo Beef Export Conditions Chinese Beef Consumption