무역업 창업의 Niche Market으로서 공정무역에 대한 탐색적 연구

• 영문명: A Study on Fairtrade as a niche market of Entrepreneurial Activity
• 발행기관: 한국창업학회
• 저자명: 홍성헌(Song Hon Hong)
• 간행물 정보: 『한국창업학회지』제9권 제4호, 107~129쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Nowadays, the volume of fair trade has been remarkably increased. As the quality of life improves, consumers are concerned about fairness and ethical consumption. According to Fairtrade International, fair trade is a social movement that aims to set fair prices for products, alleviate poverty, and assist producers marginalized by the traditional economic model. The purpose of this study is to attempt to explain an alternative for entrepreneurial activity in the fair trade market. For this purpose consumer perceptions toward fair trade were investigated and a model was tested. A total of 210 respondents were included. Structural equation modelling(AMOS 20) was used to examine the impact of affecting factors on purchase intent. The results are follows. Purchase attitude, expectation, and perceived risk had a significant effect on the purchase intent. Practical and managerial implications are further discussed.

목차

Ⅰ. 서론

Ⅱ. 연구의 이론적 배경

Ⅲ. 무역업 창업 과정

Ⅳ. 공정무역업 창업의 환경분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Fair Trade Consumers Purchase Intent Niche Market Entrepreneurial Activity