창의적 성격특성과 역량이 창업에 대한 태도와 행동의도에 미치는 영향

• 영문명: The Effects of Creativity on Attitude towards Business Startup and Entrepreneurial Intent
• 발행기관: 한국창업학회
• 저자명: 하환호(Ha Hwan Ho) 변충규(Byun Chung Gyu)
• 간행물 정보: 『한국창업학회지』제9권 제4호, 1~22쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

There is a growing recognition that creativity and venture creation have a significant impact on economic growth. The purpose of this study is to find out the effect of creativity on attitude towards business startup. In this study we divided creativity into creative personality(openness, adventure propensity, self-confidence) and creative ability(originality, fluency, flexibility). The result of this study is confirmation of the positive effect of creativity on attitude towards business startup. It can be summarized as following. First, creative personality(non-cognitive creativity) and creative ability(cognitive creativity) positively affect attitudes towards business startup. Contrary to our hypothesis, the effects of self-confidence(creativity personality) and fluency(creative ability) on attitude towards business startup were not statistically significant. Second, attitudes towards business startup had positive effect on entrepreneurial intention. From these empirical results we inferred that creativity plays an important role in the tendency to start business. Based on this finding we discussed the implications of this study.

목차

Ⅰ. 서론

Ⅱ. 기존연구 검토 및 가설설정

Ⅲ. 연구방법

Ⅳ. 결과 분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Cognitive creativity Non-cognitive creativity Creative personality Creative ability Attitude toward stat-up business Entrepreneurial intentions