원도심 상권의 이용자행태와 소비지출액에 대한 실증 분석

• 영문명: Empirical Testing on User Behavior and Consumption Expenditure on Downtown Commercial Supremacy; Focused on Asan City
• 발행기관: 한국주거환경학회
• 저자명: 임준홍(Im Jun Hong)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제14권 제4호 (통권 제34호), 1~12쪽, 전체 12쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2016.12.30

영문 초록

This study was conducted as it is determined that the activation of commercial supremacy is important to restore the degenerating downtown of Asan; and that the analysis of user behavior and consumption expenditure is important for the activation of commercial supremacy. The results are as follows: First of all, 47.7% of Asan citizens tend to go to Asan s downtown for daily shopping and cultural activities while 40.1% of them go to Cheonan-si, which is an adjacent city center. Secondly, the main consumers of downtown Asan with high consumption expenditure are young men in their 30s and 40s whose occupations are government officials or professionals. In contrast, young women under 20s exhibit a relatively lower frequency and expenditure in downtown Asan. The analytical results show the following points. First, the fundamental consideration of the role of downtown Asan and its desirable urban city structure as the downtown s commercial supremacy is now shifting to its neighboring city - Cheonan-si. Second, considering that the main consumers of urban downtowns are young women, downtown Asan does not seem to attract the typical target audience that it is supposed to. Thus, setting the target audience of Asan s downtown commercial supremacy is very significant.

목차

Abstract

Ⅰ. 서론

Ⅱ. 분석자료와 분석방법

Ⅲ. 실증분석 : 연구가설의 검정

Ⅳ. 결론 및 정책제언

참고문헌

키워드

원도심재생 원도심 상권 이용자행태 아산시 Downtown Restoration Commercial Supremacy User Behavior Asan city