Adoption of Alipay Wallet by Generation Y Consumers in China: Implications for Mobile Payment Development in Developing Countries

• 영문명: Adoption of Alipay Wallet by Generation Y Consumers in China: Implications for Mobile Payment Development in Developing Countries
• 발행기관: 국제개발협력학회
• 저자명: Ping Gao*․ Yuan Liu**․ Meiyun Zuo*
• 간행물 정보: 『국제개발협력연구』제7권 제1호, 217~241쪽, 전체 25쪽
• 주제분류: 사회과학 > 정책학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

Generation Y has been the pioneering and leading user group of new technologies like mobile payment, especially in developing countries. In this research, through a case study of Alipay Wallet in China, we find that mobile payment adoption by Generation Y is impacted by social influence, cost effectiveness, convenience and usefulness, security and privacy of mobile payment services. Implications for developing countries to promote new technology usage with Generation Y as the focus have been given.

목차

1. Introduction

2. The literature and framework

3. Method

4. Analysis and results

5. Discussion and Conclusion

키워드

Developing countries China Alipay Generation Y consumer influencing factors mobile payment adoption