한국 의료서비스의 외국인 환자 유치에 관한 연구:

• 영문명: A Study on the Korean Medical Service of the Foreign Patients Patronage: Based on the Case of Chinese Cosmetic Surgery Patients in Korea
• 발행기관: 한국무역연구원
• 저자명: 유예(Liu Rui) 박상문(Sang-Moon Park) 김명수(Myoung-Soo Kim)
• 간행물 정보: 『무역연구』제12권 제4호, 606~616쪽, 전체 11쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.08.30

영문 초록

This study focuses on the effects of hospital characteristics and marketing activities on Chinese cosmetic surgery patient patronage in Korea. Based on 266 Korean hospital patients, this paper primarily investigates the relationships of hospital characteristics and marketing activities on hospital performance which is measured in terms of the number of Chinese patients patronizing Korean cosmetic surgery hospitals. Among hospital characteristics, the age of hospital has an inverted U-shaped relationship with performance. Hospital size also has a significantly positive relationship with performance. Location in Gangnam province and cooperative treatment with other departments have no significant relationships with performance. Regarding marketing activities, some factors such as SNS and mass media affect positively to performance. This study has implications in terms of formulating strategies to further attract Chinese cosmetic surgery patients to come to Korea. On the other hand, some limitations exist and thus, this study suggests future research directions.

키워드

Characteristics of a Hospital Cosmetic Surgery Marketing Activities