OEM Participation in SME Suppliers New Product Development Efforts

• 발행기관: People & Global Business Association
• 저자명: Jae won Yoo
• 간행물 정보: 『Global Business and Finance Review』Vol.21 No.1, 88~101쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This study examines the effects of product complexity, criticality, and innovativeness on OEM performance when those links are mediated by the original equipment manufacturer (OEM) s participation in the SME supplier s new product development and moderated by the manufacturer s culture. A cross-sectional sample of 169 purchasing managers from the industrial and commercial machinery, computer, electrical, and transportation equipment in-dustries participated in the study. Respondents completed questionnaires that were delivered via surface mail or email. Both mediation and moderation were examined using standard regression techniques. Results show significant positive relationships between the three different types of product characteristics and manufacturer participation, and significant relationship between manufacturer participation and performance. Results also indicate a moderating role for organizational culture on the relationship between manufacturer participation and NPD performance.

목차

ABSTRACT

Ⅰ. Introduction

Ⅱ. Background Theory

Ⅲ. Research Hypotheses

Ⅳ. Empirical Test

Ⅴ. Discussion

References

키워드

Product complexity Product criticality Product innovativeness OEM customer participation