Online Shopping Behavior on Generation Y in Indonesia

• 발행기관: People & Global Business Association
• 저자명: Megawati Simanjuntak Iffahsari Musyifah
• 간행물 정보: 『Global Business and Finance Review』Vol.21 No.1, 33~45쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Online shopping behavior is the most preferred shopping method for modern society, especially Generation Y who are always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of its convenience, lower price, many choices, time saving, and ease of access anywhere and anytime. This topic was addressed to analyze determinant factors of online shopping behavior on Generation Y s consumers. This research involved 100 undergraduate students of Bogor Agricultural University selected using snowball technique. This research used cross-sectional study s design. Data were collected by self-report using questionnaires and analyzed by using multiple regression analysis. The result showed that monthly allowance and attitudes influ-enced significantly and positively on online shopping behavior.

목차

ABSTRACT

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Methodology

Ⅳ. Results

Ⅵ. Conclusions

References

키워드

Attitude Generation Y Internet Usage Lifestyle Online Shopping