과업기술적합도 모형을 활용한 모바일 간편결제 서비스 이용의도의 영향요인에 대한 실증연구

• 영문명: An Empirical Study on Influencing Factors of Intention to Use Third-Party Mobile Payment Services : Applying the Task-Technology Fit Model
• 발행기관: 한국IT서비스학회
• 저자명: 김소담(SoDam Kim) 임재익(JayIck Lim) 양성병(SungByung Yang)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제15권 제2호, 185~201쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Recently, due to the rapid development of IT (information technologies), a variety of attempts have been made to incorporate IT into other fields such as finance and manufacturing. Among them, a novel concept in the spotlight is FinTech, which is a combined word of finance and technology. FinTech is a line of business demonstrating an innovation development through IT in the financial service industry. One of the most popular types of FinTech is a third-party mobile payment service (MPS), the examples of which can be easily found in South Korea while the actual use of the service is relatively inactive. Therefore, the main purpose of this paper is to empirically investigate influencing factors of intention to use the third-party MPS. Based on individual characteristics and the task-technology fit model, the research model of the study is developed, with switching cost included as a moderating variable. The results of structural equation model testing with 316 potential users of Kakao Pay, one of the most popular business models of the third-party MPS, show that innate innovativeness, task characteristics, and technology characteristics are positively influencing task-technology fit, which in turn significantly affects intention to use the third-party MPS. The negative moderating role of switching cost is also found. These results could help managers develop better strategies to motivate potential users to participate in their services.

목차

Abstract

1. 서 론

2. 이론적 배경 및 선행연구

3. 연구모형 및 가설설정

4. 연구방법

5. 연구결과

6. 결 론

References

키워드

Third Party Mobile Payment Services Task technology Fit Individual Characteristics Intention to Use Switching Cost Innate Innovativeness FinTech Kakao Pay