게임화 기반 디자인 사고 방법론의 개발과 실제 : 대학교 로열티 프로그램을 중심으로

• 영문명: The Development and Practice of Design Thinking Methodology Based on Gamification : Focusing on University Loyalty Program
• 발행기관: 한국IT서비스학회
• 저자명: 나주연(Juyeoun Na) 전희라(HeeRa Jun) 전유정(Yujeong Chen) 최혜영(HyeYoung Choi) 박도형(DoHyung Park)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제15권 제2호, 65~80쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Currently, many universities offer a variety of programs for students to improve their knowledge and expertise for their career development. Because each program’s success depends on students’ active participation and passion, the university makes a lot of efforts to motivate them enhance the loyalty toward the school. Several universities in Korea operate their own loyalty program based on their students’ activities. However, we need to develop a distinctive loyalty program to suit universities’ education environment because the purpose of education is different from existing commercial purpose. This study shows the process that improves problems of loyalty programs that are operated by the K University and suggests new ideas based on design thinking methods. Also, this study includes a process that changes standardized and involuntary loyalty program to interesting loyalty program that induces students’ voluntary participation through combining with gamification concept. The method that we suggest in this study is expected to extend various fields.

목차

Abstract

1. 서 론

2. 이론적 배경 및 방법론

3. 사례연구

4. 결 론

References

키워드

Design Thinking Methodology Loyalty Program Gamification University Career Development