토픽 모델링을 이용한 방송미디어 관련 소셜 미디어 콘텐츠 분석

• 영문명: Analysis of Social Media Contents about Broadcast Media through Topic Modeling
• 발행기관: 한국IT서비스학회
• 저자명: 박상언(Sangun Park)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제15권 제2호, 81~92쪽, 전체 12쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Numerous people share their TV experience with other viewers on social media such as personal blogs and Twitter. It means that broadcast media, especially TV, affects the responses on social media. Moreover, the responses affect broadcast media ratings back. Social TV tried to use the relationship in marketing activities such as advertisement by analyzing the TV related social behavior. However, most of them used just the quantities of social media responses. This study analyzes the subjects of the responses on social media about specific TV dramas through topic modeling, and the relationship between the changes of popular topics and viewer ratings of the drama over specified periods. Five representative Korean dramas of 2014 were selected and Blog contents including viewer ratings about the dramas were collected from naver.com which is the representative portal in South Korea. The proposed analysis framework consists of three steps which are Blogs crawling, topic modeling, and topic trend analysis. We found some implications from the results of the topic trend analysis. Firstly, there were specific topics on dramas in social media. Secondly, the topics had some meaningful relationships with viewer ratings. Lastly, there were differences between the topics of dramas with higher viewer ratings and those with lower viewer ratings.

목차

Abstract

1. 서 론

2. 토픽 모델링과 토픽 트렌드

3. 토픽 트렌드 분석을 이용한 방송 미디어와 소셜 미디어 분석방법

4. 토픽 트렌드 분석 결과

5. 결 론

References

키워드

Social Media Broadcast Media Topic Modeling Topic Trends