지방정부의 지역축제 차별화 전략

• 영문명: The Festival Differential Strategy of Local Government: A Reciprocity among Variables of the Type of Festival
• 발행기관: 한국지역개발학회
• 저자명: 제갈돈(Jaegal , Don) 이곤수(Lee, Gon-Soo) 송건섭(Song, Gun-sup)
• 간행물 정보: 『한국지역개발학회지』제18권 제2호, 95~124쪽, 전체 30쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2006.06.30

영문 초록

The Purpose of this study is to formulate the differential strategy of local goγernment for a successful regional festival. Under a premise that the subdivided market strategy by traits of the type of festival is significant, the study empirically tested the reciprocal relations among key variables including participation motive, satisfaction, performance, action intention, and so forth by the type of festival. Especially, the study can analyze six regional festivals using cross-sectional analysis to resolve the limitations of on case analysis and to enhance the generalizabi1ity of research findings. The findings show that it is necessary for local government to identify key motives to visit regional festivals and to differentiate the planning of festival because a motive to visit is various by the type of festival.

키워드

지역축제(Regional Festival) 차별화전략(Differential Strategy) 축제유형(Type of Festival) 참여동기 (Participation Motive) 축제만족(Festival Satisfaction) 행동의도(Action Intention)