플랫폼서비스 생태계의 개념적 유형화

• 영문명: Conceptual Typology for Platform Service Ecosystems
• 발행기관: 한국IT서비스학회
• 저자명: 김도훈(Dohoon Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제15권 제1호, 299~319쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.03.30

영문 초록

This study first introduces platform services and their business models. On the basis of the concepts of business ecosystem, we present a framework for distinguishing types of the platform service business models. Two key characteristics of business ecosystems？？ ecosystem configuration and value production process？？ are employed as fundamental dimensions for constructing typology. In particular, we also present the notion of value ecosystem, where not a single platform provider but a federation of platforms constitutes a virtual platform and completes a service system. The value ecosystem represents two distinct types of platform service business models : meta-platform ecosystem and platform coalition ecosystem. They show different governance structure in the platform federation and service flows across the ecosystem. We present detailed analyses of these two value ecosystems focusing on relevant cases of e-payment FinTech : Apple Pay as an example of meta-platform and Kakao Pay for platform coalition. Our conceptual typology contributes to platforms’ proper strategy formulation and presents policy implications to, for example, platform neutrality.

목차

1. 서 론

2. 플랫폼과 생태계 : 새로운 가치 생산방식

3. 플랫폼서비스 생태계의 유형

4. 가치생태계 유형별 사례연구

5. 결 론

키워드

Platform Business Ecosystem Value Production Process Value Ecosystem Meta-Platform Platform Coalition FinTech Case Study