한약과 건강기능식품의 의료담론 분석

• 영문명: A Study on Medical Discourse of Oriental Medicine and Health Functional Foods- Focusing on the Consumption Discourse Analysis of Homegrown Agricultural Products -
• 발행기관: 한국농촌지도학회
• 저자명: 이성오(Seong-O, Lee)
• 간행물 정보: 『농촌지도와 개발』22권 4호, 465~479쪽, 전체 15쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2015.12.31

영문 초록

The purpose of this study is to explains consumers’ medical discourse embedded in the consumption of oriental medicine and health functional foods. Despite the fact that both of oriental medicine and western medicine is legally accepted, people tend to recognize that accurate diagnosis is possible only in the latter. As the iscourse that oriental medicine, compared with western medicine, has an auxiliary position is widely spreaded, the rivalry between herbal medicine and health functional foods come to be formed. And it led to a close correlation between the decrease of herbal medicine consumption and the growth of health supplement market. Herbal medicine is compared to red ginseng, one of the representative health supplement. Negative notion such as using an Asian herb from China and side effect of hepatotoxicity influences herbal medicine consumption. This study argues two conclusion. First, the correlation between the consumption of herbal medicine and that of health functional foods results from the discourse of scientific reconstruction, standardization, and commercialization all of which come from globalization discourse. Second, medical discourse embedded in these commodity, in the end, has impact on agricultural production.

목차

1. 서 론

2. 이론적 고찰

3. 연구방법

4. 한약과 건강기능식품의 경쟁관계 형성과정

5. 한약소비에 내재한 의료담론

6. 건강기능식품 소비에 내재된 의료담론

7. 결 론

키워드

discourse oriental medicine health functional foods scientific reconstruction