자동차 판매 비즈니스 모델 연구

• 영문명: A Study on Online Business Model : The Case of Automotive Market
• 발행기관: 한국IT서비스학회
• 저자명: 김옥봉(Ock bong Kim) 한정희(Jung hee Han)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제4호, 269~281쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.12.30

영문 초록

The objective of this study is offering new on line business model for automotive market. In order for the research aim, we conduct direct in-depth interviews with CEO, including analysis of business patterns on eight automotive firms in Gwangju city. As a result, we suggest new business model so called, Online to offline (o2o) that combines advantages in both off-line and on-line business. Techniques that o2o automotive companies may employ include in-store pick up of items purchased online, allowing customers. Purchasing the automotive is not only a car but also services including insurance, warrant services. o2o business model suggested shows the operating of the goods and service sale. When it comes to characteristics of automotive conventional sale patterns, utilization of the online-to-offline commerce has not eliminated the advantages that e-commerce companies have. That model can enhance the new values for customers as well as new market creation. Also, this new business model (o2o) can contribute the emerging industry business model installed based in particular, emergence of Iot (Internet of thing) in terms of sharing knowledge and information between enterprise and customers.

목차

Abstract

1. 서론

2. 이론적 고찰

3. 자동차 판매의 온라인 판매 특징

4. Business Model 운영 사례

5. 결론

References

키워드

Online Business Model Automotive Market Online-Offline Business Model (o2o)